Advertising rules
Every advert must have:
- an identified advertiser, shown on the advert
- agreed campaign dates and an agreed price
- a moderation status, and approval before it's published
- a clear "Sponsored" label, so it's recognisable as advertising
- a working destination that matches what the advert says
- a cancellation route set out in the agreement
Adverts must follow the UK advertising codes (the CAP Code) and the law. Advertisers are responsible for their own claims and must be able to back them up.
Adverts we don't accept
- Misleading, unlawful, unsafe or unsuitable adverts
- Adverts that mention, target or comment on any named customer or tradesperson
- Discriminatory adverts
- Financial promotions that haven't been approved as the law requires
- Anything that implies we endorse the advertiser, or that a public body does
We can reject or remove an advert under these published rules, and we'll give the reason.
How adverts are approved
- The advertiser submits the advert and the campaign details.
- We check the advertiser's identity and the advert against these rules.
- Approved adverts go live on the agreed dates with the "Sponsored" label.
- The advertiser gets performance reports for the campaign.
We never use customer records or job evidence to target adverts.
Partner rules
Each trade partnership has a written agreement covering:
- price, term, renewal and termination
- the benefits included, such as profile, offers, placements and reporting
- leads and data: any lead or data sharing must be separately documented and lawful
- confidentiality and intellectual property
- liability and how disagreements are handled
Partners must not receive private customer information just because they're partners, and can't control moderation or any customer-information outcome. Where a commercial relationship could matter to a member's decision, we disclose it, for example by labelling partner offers.
Quote requests. Members' jobs are matched to partners by what the job needs and the area it's in. A partner only receives a request when a member chooses to send one, and it contains only what the member puts in it: what's needed, the postcode district, timing, and the member's business contact details if they choose. It never contains the member's customer's details. Paying for a higher package doesn't change which jobs a partner is matched to beyond the categories and areas it covers.
Becoming a partner follows five steps: application, commercial terms, legal and data review, signed agreement, then going live.
Keeping money and fairness apart
Commercial roles (advertising sales, partnerships) are kept separate from moderation and information-integrity roles. Anyone who tries to buy favourable treatment is investigated and may be restricted. Each revenue line has its own contract, invoice trail, tax treatment and cancellation process.